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Sunday, August 12, 2012



1. Color and Psychological

This post reminds me of the magic attraction Romi Rafael. Sometimes, in addition to hypnosis, hypnotic attraction Romi often demonstrate in other ways, namely by influencing the subconscious mind through the words of the victim without even making the victim was asleep. Do you believe that the repetition of words can affect the behavior of what someone will do it later?? yaa .. if you ask me, the answer is 'Yes!' I believe!
So it is with the influence of color on marketing strategy and marketing. The researchers believe there abroad, big enough that color plays in influencing one's decision to buy a product. Have you seen how the color given to the design of children's food packaging that looks festive with a blend of bright colors like yellow and orange? or .. why also situs2 adults (17 +) are dominated by the color red? (Eits.. My clay ads, not visiting the site you know ..: D) or more .. why the logo is also dominated by red speedy? ever change the color of the logo speedy experimenting with other colors? and how it seems?
Hmm .. impossible if the above facts is a coincidence. There is a concept of color who try to be embedded in the product-2, A color concept by professional graphic designers as the psychology of color. That means, every style and color image representing distinctive properties that give the impression of a product, and if potential customers see it .. it will be affected by the impression it and buy it.
Here are some impressions, and the nature of certain emotions that can emitted from a color (from various sources): 

Red - excitement, power, sex, passion, speed, danger.
Blue - trust, reliability, power, togetherness, coolness.
Yellow - warmth, sunshine, joy, happiness
Orange - a young, warm, vibrant,
Green - nature, fresh, chilled, growth, development, abundant, Natural
Purple - royal, spirituality, dignity, self-esteem
Pink - soft, sweet, maintenance, safety
White - pure, virgin, clean, young, mild.
Black - sophistication, elegance, seductive, mystery
Gold - prestige, expensive, rich
Silver - prestige, cold, scientific

Indeed no one who ensures that someone will buy a product just because it saw the color of the product packaging. But at least, capable of displaying color impression of a certain emotion that will affect the prospects for a decision. So, for graphic designers, it's time to pay attention to any color you put on your design.

2. Unity

Unity is very important in graphic design. In terms of branding, it is stated that the union is able to shape and build character, make a difference, and giving rise to a strong memory about a product. Small example, just look at branding-branding large corporations in Indonesia. They always use only a few colors to the color of your brand and make a continuous repetition of the various elements associated companies, such as business cards, brochures, baligo, employee uniforms and hats, to the color of the building.

By definition, unity means:
"continuity between some elements that appear together and in harmony in a design"

Unity of plot design also makes it easier to understand so as to achieve the expected target of a design. Example, a brochure that promotes all things of nature, beauty and peace, it would be appropriate if it is formatted neatly in a union with the elements of a greenish color. We can build color using monochromatic colors with green base color (see article on important matters related to the color and color psychology). Even when the brochure is designed well, before reading anything, visual readers already know what to say in the brochure.

There are three main things to consider when looking to build a unity in the design:

1) Proximity (Proximity)

Proximity of the simplest ways to make a design look together. Enough to bring certain elements to one another to define it as a group, and gave a short distance with the other elements outside of the group

Here's an example proximity (Proximity) in philcoffman site design:

Site design above is a good example in terms of proximity to create unity. See, the elements of the site is neatly divided between one another. The closeness between the text with thumbnail images and a short distance with the other elements of the menu to create a separate unit on each element. Advantage, the visitors will be easier to blog in the navigation of the site, creeping from one page to another as facilitated by a neat groupings in the web design.

2) Repetition (Repetition)

Repetition is another way that can be used to create a unity in design. You can be creative in repeating the various graphical elements such as color, shape, line, texture, and even objects. In the example brochure design of nature above, the repetition of the green color on every page of the brochure will strengthen the unity of the design. Another example, when pressing the link on a site, often we feel has been moved to another site, but we're still at the same site. This is because the design of the site make different design themes on each web page. This led to confusion for visitors and would be detrimental to the true owner of the web itself.

See examples of repetition in the spa brochure design the following:


Brochures on having a strong unity through repetition in a variety of graphic elements, such as color (pink), florish elements / floral, and fonts. Another example can be found in a magazine layout design. Typically, the design on the same theme will have a strong feel of repetition of colors, textures, fonts and shapes. This makes the reader more easily recognize, whether it is a continuation of the previous page, or have moved to a page with different themes.

3) Continuation (Continuation)

Continuation will be formed when an element guiding your eye to another part leads in the design. In addition to creating unity, it also makes the design more regularly, creating continuity and visual guides the reader in following the path you want to 'tell' in the design.

see examples in the continuation of the logo design below:

Pieces form of the letter H in the form of a direction pointing to the image of leaves. By default, the eye will be guided to look towards the leaves. Tips such as would make the elements of a design appears to be an integral part of the design.



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